Now and Later
It's from 1962, before you were born.
- Maker
- Ferrara Candy Company
- Type
- Fruit taffy chews
- Debuted
- 1962
- Note
- "eat some now, save some for later"
As an Amazon Associate, OlderThan earns from qualifying purchases.
About
As of 2026, it's 64 years old.
Now and Later comes with built-in financial advice right there in the name: eat some now, save some for later, because a single pack contains roughly a week's supply of jaw exercise. The square taffy chews start hard and slowly surrender as you work through them.
Sold cheaply by the pack since 1962, they were the corner-store currency of after-school life, bought by the handful with whatever change you had.
Fruity, chewy, and built to last, Now and Later is less a snack than a small, sugary endurance event.
Now and Later through the years
Introduced
Long-lasting fruit taffy — 'eat some now, save some for later.'
A corner-store staple
Sold cheaply by the pack, it becomes a lunchbox fixture.
