Froot Loops
It's from 1963, before you were born.
- Maker
- Kellogg's
- Type
- Fruit-flavored cereal
- Debuted
- 1963
- Note
- mascot Toucan Sam
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About
As of 2026, it's 63 years old.
Froot Loops are brightly colored rings that come in a rainbow of shades and, in a plot twist most people don't notice until adulthood, basically one flavor. They're all the same 'froot,' just dressed differently — which has not stopped anyone from insisting the purple ones taste better.
Introduced in 1963 and fronted by Toucan Sam, a bird who navigates by smell, they turn the milk a delightful tie-dye color that is the actual reason anyone finishes the bowl.
Sweet, crunchy, and a lie about having multiple flavors, Froot Loops are proof that color is, in fact, a flavor if you market it hard enough.
Froot Loops through the years
Introduced
Brightly colored fruit-flavored rings.
Toucan Sam says 'follow your nose'
The blue toucan becomes one of the cereal aisle's beloved mascots.
