Pocky
It's from 1966, before you were born.
- Maker
- Glico
- Origin
- Japan
- Debuted
- 1966
- Type
- Chocolate-coated biscuit stick
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About
As of 2026, it's 60 years old.
Pocky is a chocolate-dipped biscuit stick with one genuinely brilliant design feature: a bare handle at the bottom, so you can eat the whole thing without getting chocolate on your fingers. Decades of snack engineers wish they'd thought of it first.
Launched in Japan in 1966, it spawned a rainbow of flavors and even its own holiday — Pocky Day, every November 11, chosen because the date looks like four little sticks.
Crunchy, shareable, and exported worldwide, Pocky is the snack so well-designed it made 'not getting messy' into a global selling point.
Pocky through the years
Launched by Glico
The bare-handle design lets you eat it without chocolatey fingers.
Pocky Day begins
November 11 is declared Pocky Day for its stick-like date.
