Nutella
It's from 1964, before you were born.
- Maker
- Ferrero
- Origin
- Italy
- Debuted
- 1964
- Type
- Chocolate-hazelnut spread
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About
As of 2026, it's 62 years old.
Nutella is chocolate-hazelnut spread that the world has collectively, quietly agreed to eat for breakfast while pretending it's not dessert. It was born from wartime scarcity in Italy — when chocolate was rare, a clever baker stretched it with hazelnuts — and accidentally created a global obsession.
Reformulated into its now-iconic smooth spread in 1964, it has an almost cult-like following, its own unofficial 'World Nutella Day,' and a jar that empties faster than anyone admits.
Rich, nutty, and aggressively spreadable, Nutella is the breakfast food everyone knows is really dessert and nobody is willing to discuss.
Nutella through the years
Born from post-war scarcity
Pietro Ferrero stretches scarce cocoa with hazelnuts to make 'Giandujot.'
Becomes Nutella
Reformulated as a smooth spread and given its now-global name.
