Tab
It's from 1963, before you were born.
- Maker
- The Coca-Cola Company
- Type
- Diet cola
- Debuted
- 1963
- Note
- discontinued in 2020
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About
As of 2026, it's 63 years old.
Tab was diet soda before diet soda was cool, sold in a hot-pink can since 1963 to people 'keeping tabs' on their weight. It built a fiercely loyal following who stuck with its distinctive, polarizing taste even after Diet Coke arrived and stole most of its audience.
Coca-Cola finally pulled the plug in 2020, ending a 57-year run and triggering genuine mourning among the holdouts who never once considered switching.
Pink, polarizing, and fiercely defended to the end, Tab is the diet soda that outlived its own era on pure loyalty alone.
Tab through the years
Introduced by Coca-Cola
One of the first widely successful diet sodas, in its iconic pink can.
Diet Coke arrives
Coke's new diet cola gradually overtakes Tab.
Discontinued
A 57-year run ends, to the dismay of loyal fans.
