Goldfish
It's from 1962, before you were born.
- Maker
- Pepperidge Farm
- Type
- Baked cheese crackers
- Debuted
- 1962 (US)
- Note
- "the snack that smiles back"
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About
As of 2026, it's 64 years old.
Goldfish are the snack that smiles back, which is either charming or mildly unsettling depending on how many you've eaten. Tiny baked cheese crackers shaped like cheerful fish, they came to the US in 1962 and quietly became the unofficial currency of childhood.
Marketed at kids but inhaled by adults at a rate no one admits to, they're the rare snack that lives equally in a toddler's lunchbox and a grown-up's 11pm 'just a few' situation that becomes the whole bag.
Crunchy, cheesy, and impossibly poppable, Goldfish are proof that giving a cracker a face was a stroke of marketing genius.
Goldfish through the years
Comes to the US via Pepperidge Farm
Tiny baked crackers shaped like smiling fish.
"The snack that smiles back"
Each cracker gets a printed smile and the slogan sticks.
