Apple Jacks
It's from 1965, before you were born.
- Maker
- Kellogg's
- Type
- Apple-cinnamon cereal
- Debuted
- 1965
- Note
- "a is for apple, j is for jacks"
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About
As of 2026, it's 61 years old.
Apple Jacks are cinnamon-apple rings famous mostly for not really tasting like apples — a fact the brand eventually got so tired of defending that it just leaned into it with self-aware ads. 'A is for Apple, J is for Jacks,' and the flavor is for arguing about.
Around since 1965, the orange-and-green loops became a Saturday-morning staple beloved by kids who never once cared what they were supposed to taste like.
Sweet, cinnamony, and confidently mislabeled, Apple Jacks is the cereal that turned 'this doesn't taste like the name' into a brand identity.
Apple Jacks through the years
Introduced
Apple-and-cinnamon rings whose taste famously puzzles fans.
"A is for Apple, J is for Jacks"
Self-aware ads lean into the flavor debate.
