Lucky Charms
It's from 1964, before you were born.
- Maker
- General Mills
- Type
- Cereal with marshmallows
- Debuted
- 1964
- Note
- "magically delicious"
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About
As of 2026, it's 62 years old.
Lucky Charms is a cereal that understands its true product is the marshmallows, and the toasted oat bits are basically packing peanuts you're obligated to also eat. Every kid has performed the sacred ritual of mining out the 'marbits' first and leaving the boring cereal to drown.
Around since 1964 and guarded by a leprechaun who insists they're 'magically delicious,' the rotating lineup of marshmallow shapes turns breakfast into a tiny treasure hunt.
Sweet, colorful, and 70% structural filler around 30% pure joy, Lucky Charms is the cereal everyone eats backwards.
Lucky Charms through the years
Introduced
The first major cereal to mix in marshmallow bits.
Lucky the Leprechaun
"They're magically delicious" and the marshmallow shapes become icons.
