Ruffles
It's from 1958, before you were born.
- Maker
- Frito-Lay
- Type
- Ridged potato chips
- Debuted
- 1958
- Note
- "R-R-Ruffles have R-R-Ridges"
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About
As of 2026, it's 68 years old.
Ruffles added ridges to the potato chip and then built an entire identity around them, slogan and all: 'R-R-Ruffles have R-R-Ridges.' The grooves weren't just for show — they made the chip sturdy enough to survive a deep plunge into dip without snapping in half and abandoning its payload.
A Frito-Lay staple since 1958, it's the official chip of the party bowl, engineered for people who consider a flat chip a structural liability.
Thicker, crunchier, and built for scooping, Ruffles is the chip you bring when the dip situation is serious.
Ruffles through the years
Becomes a Frito-Lay brand
Ridged potato chips built for scooping dip.
"R-R-Ruffles have R-R-Ridges"
The slogan drives home the chip's sturdy crunch.
