Squishmallows
It's from 2017, when you were 11.
- Maker
- Kellytoy / Jazwares
- Type
- Plush
- Debuted
- 2017
- Note
- Each has a name and backstory; wildly collectible
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About
As of 2026, it's 9 years old.
Squishmallows debuted in 2017 as exactly what the name promises — irresistibly soft, marshmallow-textured round plush toys — and then quietly built into one of the biggest toy phenomena of the era, exploding during the pandemic when everyone wanted something comforting to hug.
Each one has a name and a little backstory, and with hundreds of designs (plus 'rare' and seasonal drops), they triggered a genuine collecting frenzy among kids and adults alike. People line up, trade, and resell them; some have full Squishmallow shrines.
Squishy, cuddly, and improbably collectible, Squishmallows are the comfort-object plush that turned softness itself into a must-have collectible empire.
