Toblerone
It's from 1908, before you were born.
- Maker
- Mondelēz
- Origin
- Switzerland
- Debuted
- 1908
- Note
- the triangular peaks
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About
As of 2026, it's 118 years old.
Toblerone is chocolate shaped like a mountain range, which makes it both delicious and a minor hazard if you eat a piece too enthusiastically. The triangular peaks are an homage to the Swiss Alps, and there's a hidden bear lurking in the logo because the brand is from Bern, the 'City of Bears.' You've eaten it a hundred times and never noticed.
Created in Bern in 1908, its break-off triangular segments and gold packaging made it the undisputed king of the airport gift shop.
Distinctive, alpine, and secretly full of hidden bears, Toblerone is the chocolate you buy in a hurry at duty-free and feel weirdly fancy about.
Toblerone through the years
Created in Bern
Theodor Tobler patents the triangular bar of chocolate, nougat, and almond.
A duty-free icon
Becomes a fixture of airport gift shops worldwide.
