Cadbury Dairy Milk
It's from 1905, before you were born.
- Maker
- Cadbury (Mondelēz)
- Origin
- United Kingdom
- Debuted
- 1905
- Type
- Milk chocolate bar
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About
As of 2026, it's 121 years old.
Cadbury Dairy Milk is Britain's beloved chocolate, instantly known by its deep purple wrapper and the bizarre, charming claim that each bar contains a 'glass and a half' of milk — a unit of measurement that exists nowhere else and that Britons accept without question.
Launched in 1905 with more milk than its rivals, it became the nation's default chocolate and an Easter-egg cornerstone across the Commonwealth.
Creamy, purple-clad, and measured in imaginary glassware, Dairy Milk is the bar Britons fiercely insist is better than whatever you grew up with.
Cadbury Dairy Milk through the years
Launched in Britain
A creamier recipe than competitors, marked by the 'glass and a half' of milk.
The purple wrapper
The signature Cadbury purple and script become iconic.
