Milka
It's from 1901, before you were born.
- Maker
- Mondelēz
- Origin
- Germany / Switzerland
- Debuted
- 1901
- Note
- the lilac cow
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About
As of 2026, it's 125 years old.
Milka is alpine milk chocolate so committed to its identity that its mascot is a lilac-purple cow, a color choice no actual cow has ever endorsed. The whole brand is built on softness, tenderness, and a pastel-purple wrapper instantly recognizable across Europe.
Launched in 1901, its name smushes together the German words for milk and cocoa, and its smooth, mellow chocolate made it a continental supermarket staple.
Creamy, gentle, and fronted by an impossible purple cow, Milka is the European chocolate that decided lavender was a flavor of feeling.
Milka through the years
Launched in Germany
Named for Milch (milk) and Kakao (cocoa).
The lilac cow
The purple cow mascot becomes the brand's face.
