Frosted Flakes
It's from 1952, before you were born.
- Maker
- Kellogg's
- Type
- Sugar-frosted corn cereal
- Debuted
- 1952
- Note
- mascot Tony the Tiger
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About
As of 2026, it's 74 years old.
Frosted Flakes are just corn flakes that gave up on being healthy and got covered in sugar instead — and the world is better for it. Kellogg's took a plain breakfast cereal in 1952, frosted it, and handed the marketing to a roaring tiger who has been yelling 'They're Gr-r-reat!' ever since.
Tony the Tiger may be one of the most successful salesmen in history, given that his entire pitch is enthusiasm about sugar-coated corn.
Sweet, crunchy, and endorsed by a tiger of suspicious nutritional authority, Frosted Flakes remain the comfort breakfast of people who heard 'balanced diet' and chose violence.
Frosted Flakes through the years
Introduced
Kellogg's coats its corn flakes in sugar.
Tony the Tiger roars
"They're Gr-r-reat!" becomes one of advertising's most famous lines.
