Nesquik
It's from 1948, before you were born.
- Maker
- Nestlé
- Type
- Flavored milk mix
- Debuted
- 1948
- Note
- mascot Quik Bunny
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About
As of 2026, it's 78 years old.
Nesquik exists because plain milk needed a fun friend. Stir in a few spoonfuls of the powder, watch it (eventually, after much aggressive stirring) become chocolate milk, and an after-school snack is born. The barely-dissolving clumps at the bottom are a feature, not a bug.
Around since 1948 and fronted by the Quik Bunny, it turned 'add this to milk' into a beloved daily ritual for generations of kids.
Chocolatey, sweet, and reliably lumpy, Nesquik is the yellow canister that made milk worth drinking.
Nesquik through the years
Launches as Nestlé Quik
A powder that mixes instantly into cold milk.
Renamed Nesquik
The Quik Bunny stays on as the brand expands into bottles and syrups.
