Trix
It's from 1954, before you were born.
- Maker
- General Mills
- Type
- Fruit-flavored cereal
- Debuted
- 1954
- Note
- "Silly rabbit, Trix are for kids!"
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About
As of 2026, it's 72 years old.
Trix is a fruity, neon cereal whose entire mythology is built on cruelty: a cartoon rabbit desperately wants some, and for over sixty years children have gleefully denied him with the catchphrase 'Silly rabbit, Trix are for kids!' It's a brand built on bullying a rabbit, and it works.
Around since 1954, it's been balls, then fruit shapes, then balls again, but always impossibly colorful and aggressively fruity.
Sweet, vivid, and faintly mean to its own mascot, Trix is the cereal that taught a generation that the rabbit will, in fact, never win.
Trix through the years
Introduced
A fruity, brightly colored cereal aimed at kids.
"Silly rabbit, Trix are for kids!"
The Trix Rabbit's endless quest becomes a cereal-ad classic.
