Vegemite
It's from 1922, before you were born.
- Maker
- Bega (formerly Kraft)
- Origin
- Australia
- Debuted
- 1922
- Type
- Yeast-extract spread
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About
As of 2026, it's 104 years old.
Vegemite is Australia's edible loyalty test. A dark, intensely salty spread made from leftover brewer's yeast, it has launched a thousand viral videos of unsuspecting tourists slathering it on like jam and immediately regretting every decision. The secret, which every Australian will tell you with mild despair, is that you use a thin scrape, not a trowel.
Created in Melbourne in 1922 as a local answer to Britain's Marmite, it became a genuine national icon, complete with a jingle about 'happy little Vegemites.'
Polarizing, umami-packed, and fiercely beloved at home, Vegemite is less a food than a cultural rite of passage with a yeasty aftertaste.
Vegemite through the years
Created in Melbourne
Made from leftover brewer's yeast as an Australian answer to Britain's Marmite.
"Happy little Vegemites"
The jingle cements it as a national icon.
Returns to Australian ownership
Bega buys the brand, to national celebration.
