Reese’s Peanut Butter Cups
It's from 1928, before you were born.
- Maker
- The Hershey Company
- Type
- Chocolate & peanut butter candy
- Debuted
- 1928
- Note
- "two great tastes"
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About
As of 2026, it's 98 years old.
Reese's Peanut Butter Cups are the result of one very good idea executed with zero restraint: peanut butter, chocolate, and the refusal to ever stop making new shapes of it. The cups arrived in 1928, and the world has been chasing that salty-sweet combination ever since.
The marketing leaned entirely on 'two great tastes that taste great together,' usually dramatized by two strangers colliding so their snacks merge — a meet-cute, but for candy. Then came eggs, pumpkins, trees, hearts, and every holiday shape the calendar allows.
Wildly popular and aggressively seasonal, Reese's is proof that you can build an empire on exactly two ingredients if you simply never, ever stop.
Reese’s Peanut Butter Cups through the years
Created by H.B. Reese
A former Hershey employee pairs peanut butter with chocolate.
Acquired by Hershey
Hershey buys the brand and scales it nationwide.
Endless seasonal shapes
Eggs, pumpkins, and trees keep it a holiday-aisle staple.
