7 Up
It's from 1929, before you were born.
- Maker
- Keurig Dr Pepper (US)
- Type
- Lemon-lime soft drink
- Debuted
- 1929
- Note
- the original "Uncola"
As an Amazon Associate, OlderThan earns from qualifying purchases.
About
As of 2026, it's 97 years old.
7 Up arrived in 1929 with a name no one can fully explain and, briefly, a mood-stabilizing ingredient that absolutely would not fly today. It settled into being a clean, caffeine-free lemon-lime soda and then made its name as 'the Uncola' — defining itself entirely by being the opposite of cola.
The trippy '70s ads and upside-down logos made it feel clever and a little contrarian, the soda for people who'd rather not pick a side in the Cola Wars.
Smooth, crisp, and proudly the alternative, 7 Up is the lemon-lime classic that built a brand on being delightfully not-the-other-thing.
7 Up through the years
Introduced
A caffeine-free lemon-lime soda, days before the stock-market crash.
The "Uncola" campaign
Witty ads position it as the refreshing alternative to dark colas.
