Twix
It's from 1979, before you were born.
- Maker
- Mars (Mars Wrigley)
- Type
- Cookie candy bar
- Debuted
- 1967 (UK); 1979 (US)
- Note
- "Left Twix vs. Right Twix"
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About
As of 2026, it's 47 years old.
Twix solved a problem candy bars didn't know they had: loneliness. By packaging two bars together — crunchy biscuit, caramel, chocolate — it offered both a snack and a spare, or a built-in excuse to share that nobody actually uses.
It arrived in the US in 1979, then spent the 2010s running a gloriously pointless marketing 'rivalry' insisting Left Twix and Right Twix were made by feuding factories. They are, of course, identical, which never stopped anyone from picking a side.
Crunchy, chewy, chocolatey, and twice as much as you bargained for, Twix remains the bar most likely to start an argument over which side is superior.
Twix through the years
Launches in the UK
Arrives in the US
A crunchy biscuit base with caramel and chocolate, in a twin pack.
"Left Twix vs. Right Twix"
A comedic campaign turns the twin bars into a rivalry.
