Thums Up
It's from 1977, before you were born.
- Maker
- The Coca-Cola Company
- Origin
- India
- Debuted
- 1977
- Type
- Cola soft drink
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About
As of 2026, it's 49 years old.
Thums Up is a strong, spiced Indian cola with a backstory that's pure underdog triumph: it was created in 1977 to fill the gap when Coca-Cola left India, and when Coke returned in the '90s, it couldn't beat Thums Up — so it bought it instead, and the local cola still outsells its new owner at home.
Bold, peppery, and marketed with a fearless 'Taste the Thunder' machismo, it's a genuine source of national pride.
Strong, fizzy, and undefeated on home soil, Thums Up is the cola that out-colaed Coca-Cola in its own market.
Thums Up through the years
Launched in India
Created to fill the gap after Coca-Cola exited the market.
Bought by Coca-Cola
Coke acquires it on returning to India — and keeps it thriving.
