SweeTarts
It's from 1962, before you were born.
- Maker
- Ferrara Candy Company
- Type
- Sweet-and-sour candy
- Debuted
- 1962
- Note
- from the makers of Pixy Stix
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About
As of 2026, it's 64 years old.
SweeTarts exist because the makers of Pixy Stix wanted that same tangy sugar high without the resulting crime scene of loose powder everywhere. The solution: press it into a chalky tablet that's sweet, sour, and slightly aggressive about it.
Since 1962 the brand has multiplied into chews, ropes, and the genuinely intense Shockers, but the original disc remains the foundational pucker.
Bright, tart, and weirdly addictive, SweeTarts are the candy you keep eating well past the point your face has stopped cooperating.
SweeTarts through the years
Introduced
Sweet-and-sour tablets from the makers of Pixy Stix.
Chewy and tangy spin-offs
Ropes, Shockers, and chewy versions expand the brand.
