Squeezit
It's from 1985, before you were born.
- Maker
- General Mills (Betty Crocker)
- Type
- Fruit drink
- Debuted
- 1985
- Note
- squeezable bottle with a face
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About
As of 2026, it's 41 years old.
Squeezit was a fruit drink that understood its audience perfectly: kids who would absolutely rather squeeze a bottle than drink from a normal one. The soft plastic bottle with a goofy cartoon face turned hydration into a hands-on activity, and the '90s ate it up — sometimes literally squeezing it everywhere.
Launched in 1985, it even sold versions with a powder you could squeeze in to change the color, because more steps meant more fun.
Sweet, fruity, and gone too soon, Squeezit is peak '90s lunchbox theater that survives entirely on nostalgia.
Squeezit through the years
Introduced
A fruit drink in a squeezable bottle with a cartoon face.
A '90s lunchbox hit
Color-changing versions add to the play.
Discontinued
The squeezable bottle becomes pure '90s nostalgia.
