Cinnamon Toast Crunch
It's from 1984, before you were born.
- Maker
- General Mills
- Type
- Cinnamon-sugar cereal
- Debuted
- 1984
- Note
- "the taste you can see"
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About
As of 2026, it's 42 years old.
Cinnamon Toast Crunch is cinnamon and sugar pressed onto little squares with such enthusiasm that the real prize is the swampy, cinnamon-flecked milk left at the bottom of the bowl. The cereal is great; the leftover milk is the reason people exist.
Launched in 1984, it later gave the internet the gift of the 'Crazy Squares' ads — cartoon squares cheerfully devouring one another, which is both adorable and deeply troubling if you think about it for more than four seconds.
Sweet, cinnamony, and powered by cannibalistic mascots, Cinnamon Toast Crunch is the breakfast you finish by drinking the bowl.
Cinnamon Toast Crunch through the years
Introduced
Cinnamon-sugar squares made to taste like cinnamon toast.
The 'Crazy Squares' ads
Cartoon squares devouring each other give the brand quirky humor.
