Bubble Tape
It's from 1988, before you were born.
- Maker
- Mars Wrigley
- Type
- Bubble gum roll
- Debuted
- 1988
- Note
- "six feet of bubble gum"
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About
As of 2026, it's 38 years old.
Bubble Tape sold gum the way it should always be sold: by the foot. 'Six feet of bubble gum' coiled into a little round dispenser, it handed kids the thrilling, slightly forbidden power to peel off as much as they dared and cram it all in at once.
Launched in 1988, the format was pure marketing genius — the gum was ordinary, but the tape-measure container made you feel like you were getting away with something.
Soft, sweet, and gloriously excessive, Bubble Tape understood that 'how much can I fit in my mouth' is the only metric a nine-year-old cares about.
Bubble Tape through the years
Introduced
Six feet of gum coiled in a round dispenser.
A playground sensation
Peeling off as much as you dare becomes a small act of rebellion.
