Jolt Cola
It's from 1985, before you were born.
- Maker
- Jolt Company
- Type
- High-caffeine cola
- Debuted
- 1985
- Note
- "all the sugar, twice the caffeine"
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About
As of 2026, it's 41 years old.
Jolt Cola showed up in 1985 with a slogan that was basically a confession: 'All the sugar and twice the caffeine.' While the rest of the industry sprinted toward diet and light, Jolt sprinted the other way, directly at anyone who needed to be awake at 3am against their body's wishes.
It became the unofficial fuel of all-nighters, cram sessions, and early programmers — the energy drink before energy drinks had the decency to exist.
Loud, sugary, and gloriously irresponsible, Jolt walked so Red Bull could give wings.
Jolt Cola through the years
Launches
"All the sugar and twice the caffeine" — the anti-diet soda.
Fuel for all-nighters
It becomes the unofficial drink of students and programmers.
Discontinued
A forerunner of energy drinks fades as Red Bull and Monster rise.
