Snickers
It's from 1930, before you were born.
- Maker
- Mars (Mars Wrigley)
- Type
- Candy bar
- Debuted
- 1930
- Note
- "you're not you when you're hungry"
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About
As of 2026, it's 96 years old.
Snickers has spent nearly a century insisting it is basically a meal — nougat, caramel, peanuts, chocolate, and just enough heft to argue it counts as lunch. Its whole ad strategy ('You're not you when you're hungry') is a candy bar gently implying you're being insufferable and should probably eat it.
Around since 1930, it's one of the best-selling bars on the planet and the dependable workhorse of every checkout lane and office vending machine.
Filling, chewy, and faintly smug about its peanut content, Snickers is the candy bar that genuinely believes it's a sensible decision.
Snickers through the years
Introduced by Mars
A bar of nougat, caramel, and peanuts under milk chocolate.
"You're not you when you're hungry"
A hit campaign positions it as a hunger-fixing snack.
