Lucozade
It's from 1927, before you were born.
- Maker
- Suntory (formerly GSK)
- Origin
- United Kingdom
- Debuted
- 1927
- Type
- Energy / sports drink
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About
As of 2026, it's 99 years old.
Lucozade pulled off one of branding's great glow-ups: it spent decades as the get-well drink your gran gave you when you were sick, then reinvented itself in the '80s as a sports-and-energy drink and never looked back. Same orange fizz, completely new personality.
Created in 1927 as a pharmacy recovery tonic, its rebrand — famously fronted by Olympic decathlete Daley Thompson — moved it from the sickbed straight to the gym bag.
Sweet, fizzy, and professionally reinvented, Lucozade is the rare drink that successfully went from 'medicine cabinet' to 'pre-workout.'
Lucozade through the years
Created as a recovery drink
Sold in pharmacies to help convalescents.
Reborn as a sports drink
A campaign with athlete Daley Thompson reinvents the brand.
