Klondike Bar
It's from 1922, before you were born.
- Maker
- Unilever
- Type
- Ice cream bar
- Debuted
- 1922
- Note
- "What would you do for a Klondike Bar?"
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About
As of 2026, it's 104 years old.
The Klondike Bar built an empire on a single question — 'What would you do for a Klondike Bar?' — and then spent decades watching people answer it by doing embarrassing things on camera. The actual product is a square of vanilla ice cream in a thin chocolate shell, wrapped in foil with a polar bear on it. The marketing did the rest.
Around since 1922, its great joy is biting through that crackly shell and immediately making a mess, which is part of the deal.
Cold, chocolatey, and tied forever to a rhetorical question, the Klondike Bar is fast-melting proof that a good slogan outlives everything.
Klondike Bar through the years
Created
A square of vanilla ice cream in a chocolate shell and silver foil.
"What would you do for a Klondike Bar?"
The jingle and stunts make the brand a pop-culture fixture.
