Pepero
It's from 1983, before you were born.
- Maker
- Lotte
- Origin
- South Korea
- Debuted
- 1983
- Note
- Pepero Day, November 11
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About
As of 2026, it's 43 years old.
Pepero is a chocolate-dipped biscuit stick that looks a lot like Pocky and has the confidence to have its own national holiday anyway. Every November 11 — a date that looks like four Pepero sticks (11/11) — South Koreans exchange boxes of it with friends and crushes, in one of the country's biggest unofficial gift days.
Launched by Lotte in 1983, it turned a simple snack into a whole romantic-and-friendly gifting ritual.
Crunchy, sweet, and armed with its own holiday, Pepero is the snack that convinced a nation to celebrate a calendar coincidence with chocolate.
Pepero through the years
Launched by Lotte
Chocolate-dipped biscuit sticks.
Pepero Day takes off
November 11 becomes a gift-giving phenomenon in Korea.
