Ford Bronco
It's from 1966, before you were born.
- Iconic generation
- 1st gen (1966–1977) / 6th gen revival (2021)
- Origin
- USA (Ford)
- Layout
- Body-on-frame 4x4 SUV
- Engine (1st gen)
- Inline-six and 289 V8 options
- Engine (2021)
- Turbo 2.3L I4 and 2.7L V6 EcoBoost
- Signature
- Removable doors and roof; round headlights
- Revival first
- First-ever four-door Bronco (2021)
About
As of 2026, it's 60 years old.
The Ford Bronco was born in 1966 from the same mind that helped create the Mustang, aimed squarely at the Jeep and the Land Cruiser. The first-gen Bronco was a boxy, charming, go-anywhere runabout, and it quickly became a beloved icon of rugged 1960s and '70s Americana.
Then, in 1994, the Bronco became the unwilling star of the most-watched car chase in history. A white Bronco carrying O.J. Simpson crept down a Los Angeles freeway in front of 95 million TV viewers, branding the nameplate into the national memory in a way no ad campaign ever could.
Ford discontinued the Bronco in 1996 as buyers drifted toward four-door SUVs, and for a quarter century it lived on mainly as a cult classic, with clean originals quietly soaring in value. Fans never stopped asking for it back.
In 2021 Ford finally answered, reviving the Bronco with retro styling, removable doors and roof, serious off-road hardware, and, for the first time ever, a four-door option. The hype was enormous, the wait lists were long, and the comeback proved the old icon still had a grip on America's heart.
Ford Bronco through the years
Bronco debuts
Ford launches a charming, boxy 4x4 to take on Jeep and the Land Cruiser.
Goes full-size
The second-gen Bronco grows into a big two-door brawler.
The white Bronco chase
A slow-speed pursuit makes the Bronco a household name for 95 million viewers.
Discontinued
Ford retires the Bronco as buyers shift to four-door SUVs.
Retro revival
The Bronco returns with retro looks, removable panels, and a first-ever four-door.
