Bratz
It's from 2001, before you were born.
- Maker
- MGA Entertainment
- Type
- Fashion dolls
- Debuted
- 2001
- Note
- Briefly outsold Barbie
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About
As of 2026, it's 25 years old.
Bratz strutted out in 2001 with oversized heads, glossy lips, almond eyes, and a much edgier, more fashion-forward attitude than the reigning queen of the doll aisle. 'The Girls with a Passion for Fashion' offered a bolder, more diverse alternative, and kids responded — Bratz briefly outsold Barbie and rattled Mattel badly.
The rivalry got genuinely vicious, spilling into a years-long, hundreds-of-millions-of-dollars legal war over who owned the original designs. Through the lawsuits, Bratz cemented a real cultural footprint and remain a Y2K-aesthetic icon.
Edgy, glossy, and genuinely disruptive, Bratz are the dolls that out-cooled Barbie for a moment and triggered one of the toy world's nastiest legal brawls.
