It's from 2010, when you were 4.
- Maker
- Systrom & Krieger (now Meta)
- Type
- Photo-sharing app
- Debuted
- 2010
- Note
- First post: a dog and a taco stand
As an Amazon Associate, OlderThan earns from qualifying purchases.
About
As of 2026, it's 16 years old.
Instagram launched in October 2010 as an iPhone-only app obsessed with one thing: making your lunch photos look like they were shot on expired film. Its very first post, by co-founder Kevin Systrom, was a photo of a dog near a taco stand — a humble beginning for the world's vanity mirror.
Within two years Facebook bought it for a billion dollars, and the square-photo, heavy-filter aesthetic gave way to Stories, Reels, and an algorithm that decides whether your friends ever see your sourdough.
Filtered, curated, and quietly competitive, Instagram turned everyone into a photographer, a food critic, and a person mildly stressed about their feed's 'aesthetic.'
