Takis
It's from 2004, before you were born.
- Maker
- Barcel (Grupo Bimbo)
- Type
- Rolled tortilla chips
- Debuted
- 2004 (Mexico); 2010s (US craze)
- Note
- Fuego (chili-lime) is the flagship
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About
As of 2026, it's 22 years old.
Takis are rolled tortilla chips that have made spice their entire personality — and a generation absolutely loves them for it. The flagship Fuego flavor is so aggressively chili-and-lime that the resulting red fingertips became a badge of honor on social media.
Born in Mexico in 2004 and exploding across the US through the 2010s largely by word of mouth and dare, they're the snack you eat to prove a point.
Spicy, crunchy, and faintly punishing, Takis are less a chip than a challenge you keep accepting against medical advice.
Takis through the years
Launches in Mexico
Rolled, intensely spicy tortilla chips from Barcel.
Spreads across the US
The fiery Fuego flavor becomes a social-media sensation.
