Reese’s Puffs
It's from 1994, before you were born.
- Maker
- General Mills
- Type
- Peanut-butter-chocolate cereal
- Debuted
- 1994
- Note
- based on Reese's candy
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About
As of 2026, it's 32 years old.
Reese's Puffs is candy that filed the paperwork to be classified as breakfast and somehow got approved. It takes the beloved peanut-butter-and-chocolate combo of a Reese's cup, shrinks it into cereal puffs, and pours it into a bowl with a straight face.
Launched in 1994, it never pretended to be healthy — the jingle is basically just chanting the name — and later struck up streetwear collabs because of course dessert cereal became a flex.
Chocolatey, peanut-buttery, and gloriously unrepentant, Reese's Puffs is the cereal for people who want dessert before the day has even started.
Reese’s Puffs through the years
Introduced
Reese's peanut-butter-and-chocolate flavor as a cereal.
Streetwear collaborations
High-profile tie-ins make it a pop-culture name.
