Pop-Tarts
It's from 1964, before you were born.
- Maker
- Kellogg's
- Type
- Toaster pastry
- Debuted
- 1964
- Note
- frosted & sprinkled varieties
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About
As of 2026, it's 62 years old.
Pop-Tarts are technically a breakfast pastry, though most people meet them at 11pm eating one cold, straight from the foil, like a raccoon with a toaster they never use. Introduced in 1964 and named for the pop-art craze, they offered fruit filling, frosting, and zero supervision required.
The frosted-with-sprinkles versions are the undisputed champions, while the toaster — their entire reason for existing — remains, for most people, purely decorative.
Sweet, portable, and acceptable at any hour, the Pop-Tart is the rare 'breakfast' food that thrives precisely because nobody treats it like one.
Pop-Tarts through the years
Introduced by Kellogg's
A shelf-stable toaster pastry named for the pop-art craze.
