Kool-Aid
It's from 1927, before you were born.
- Maker
- Kraft Heinz
- Type
- Powdered drink mix
- Debuted
- 1927
- Note
- mascot "Kool-Aid Man"
As an Amazon Associate, OlderThan earns from qualifying purchases.
About
As of 2026, it's 99 years old.
Kool-Aid is powdered sugar water with a marketing budget, and that is a compliment. Invented in 1927 so families could ship and stretch a cheap treat, it became the official drink of summer, the lemonade stand, and every kid's first taste of 'how much sugar can I add before an adult stops me.'
Its mascot, a sentient pitcher who shouts 'Oh yeah!' while crashing through walls, is so iconic that 'drinking the Kool-Aid' became a phrase with nothing to do with the actual drink.
Cheap, colorful, and gleefully sugary, Kool-Aid is childhood by the pitcherful — wall demolition optional.
Kool-Aid through the years
Invented in Nebraska
Edwin Perkins turns a liquid concentrate into a shippable powder.
The Kool-Aid Man arrives
The grinning pitcher mascot becomes an advertising icon.
