Kit Kat
It's from 1935, before you were born.
- Maker
- Nestlé (Hershey in US)
- Origin
- United Kingdom
- Debuted
- 1935
- Note
- "Have a break, have a Kit Kat"
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About
As of 2026, it's 91 years old.
Kit Kat has spent decades telling you to 'have a break,' which is a bold pitch for a snack designed to be snapped apart in under four seconds. The crisp wafer fingers became a global classic on the strength of one of advertising's stickiest slogans and the universal satisfaction of breaking off a piece.
In Japan it became a phenomenon all its own, with hundreds of limited-edition flavors — matcha, sake, sweet potato — partly because the name sounds like 'kitto katsu,' a phrase meaning good luck.
Crispy, snappable, and sold in over 80 countries, Kit Kat is proof that the right break, taken correctly, can build an empire.
Kit Kat through the years
First sold in the UK
Launched as Rowntree's Chocolate Crisp before becoming Kit Kat.
"Have a break"
The enduring slogan debuts.
Japan's flavor explosion
Hundreds of regional limited editions turn it into a collectible.
