Go-Gurt
It's from 1999, before you were born.
- Maker
- General Mills (Yoplait)
- Type
- Portable yogurt
- Debuted
- 1999
- Note
- yogurt in a squeezable tube
As an Amazon Associate, OlderThan earns from qualifying purchases.
About
As of 2026, it's 27 years old.
Go-Gurt took yogurt — a food that demands a spoon and a calm sitting position — and put it in a tube you squeeze directly into your mouth, because the 1999 child had places to be. The tagline basically mocked the spoon, and a generation of lunchboxes agreed.
Freezable, portable, and slightly messy, it turned a wholesome dairy snack into an on-the-go slurp that parents tolerated and kids genuinely loved.
Convenient, squeezable, and faintly chaotic, Go-Gurt is yogurt for people who refuse to sit down and use a spoon like a civilized human.
Go-Gurt through the years
Introduced
Yogurt in a squeezable tube — no spoon required.
A lunchbox fixture
The freezable tubes become a school-lunch staple.
