Choco Pie
It's from 1974, before you were born.
- Maker
- Orion
- Origin
- South Korea
- Debuted
- 1974
- Type
- Marshmallow snack cake
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About
As of 2026, it's 52 years old.
Choco Pie is two little cakes hugging a layer of marshmallow under a chocolate coating, and it carries a genuinely surprising amount of cultural weight for a snack you can eat in three bites. In South Korea it's tied to the concept of 'jeong' — warmth and human connection — and it's been so prized in North Korea it's reportedly functioned as actual currency.
Launched by Orion in 1974, it became a national institution and one of Korea's most successful exports across Asia and beyond.
Soft, sweet, and quietly profound, Choco Pie is the rare marshmallow snack cake that doubles as a symbol of affection (and occasionally, money).
Choco Pie through the years
Launched by Orion
A marshmallow-filled chocolate cake that became a Korean staple.
The 'jeong' campaign
Ads tie the snack to warmth and human connection.
